01 / Perspective
A wardrobe in motion.
A day rarely stays in one place. Why should the way we dress?
Words / Saforne
Start with the day
The first question is not what a wardrobe should look like. It is what you want to do in it. A morning walk, hours at a desk, an unplanned evening: each changes what you need from shape, weight and the things you carry.
Build a relationship between pieces
Try a generous layer against a cleaner line underneath. Let a bag pick up one colour rather than every colour. A small wardrobe becomes more interesting when the pieces can be arranged in different ways.
A direction for Saforne
This is the thinking behind Wear and Carry: clothing and objects considered together. The campaign imagery explores that direction. For available pieces, refer to the individual product photographs and specifications in the shop.